Judging books by their covers
I do this, and I know Eduardo had a post about this awhile back.
Anyway, since AWP is just around the bend, I've been thinking about the book selling industry and how poetry is marketed. I had an interesting discussion with Karl Kageff, over at Southern Illinois University Press, and he said poetry books are very expensive to make with little return in profit. He spoke with me about the artwork and the imagery on the covers . . . he also mentioned the paper and the very unique editing needs that a collection of poetry has, as opposed to an academic book (what SIUP is used to publishing).
He's right, of course. We as poets are the top consumers of poetry books and there aren't that many of us (although it might seem like it come book-contest season). We also produce gorgeous books compared to these: Clicky!